
The leading eCommerce
enabler in Vietnam
From brands to consumers

ABOUT
- 100% Korean investment capital, entering Vietnamese market from May 2019
- Import, distribute, wholesale, and retail Korean products
- Partner with ecommerce platforms to distribute Korean products as Business-to-Customer
- Localize Playauto multi-platforms sales management solutions
- Support Korean enterprises/brands to enter Vietnamese market
What we do
BRANDING
A well-established
branding system from the beginning provides a clear foundation and direction
for the company
MARKETING
We operate marketing
based on data
accumulated in the
rapidly changing
e-commerce market.
SELLING
Our professional MDs sell
your products on official
e-commerce channels.
CONSULTING
We help you with business consulting in Vietnam with accumulated experience.




OUR COMPETITIVE ADVANTAGES

Warehouses and transportation systems
Cooperating with top 3PLs as well as managing PAVN’s own warehouse. (PAVN, BOX.ME, DAON)

Cooperation with top online platforms in Southeast Asia
Building partnerships with Top 4 Southeast Asian e-commerce platforms
(Shopee, Lazada, Tiki, Sendo)

Managing a network of subsidiaries in Vietnam
Managing human resources with expertises in marketing, translation
and interpretation, import and custom clearance, and customer care management.

Network of domestic and foreign sellers
Up to 15,000 individual sellers and
small and medium enterprises in the online segment

Experts in the e-commerce industry
Managing human resources with expertises in marketing, translation and interpretation, import and custom clearance, and customer care management.
PROJECT

EMART NO BRAND
- Playauto VN is the exclusive distributor of Emart’s No Brand products on ecommerce platforms since August 2020.
- Main distributing products: foods, kitchen stuffs, cosmetics, household appliances.
- Operate on TOP 4 Vietnamese ecommerce platforms: Shopee, Tiki, Sendo, Lazada.
- Total SKU as of 23/02/2023: 483 SKU
KOTRA
- Playauto VN is the only enterprise chosen by KOTRA to act as a bridge connecting Korean products importing
enterprises to Vietnamese consumers.
- Playauto VN is the distribution representative of various famous Korean food brands: Woongjin, Samyang, Vegemil, etc.
- Main distribution channels: Sendo, Tiki, Lazada, Shopee - Until 23/02/2022 and distributing 438 SKUs

K2V SHOP
- Playauto VN is the main distribution partner of Dermall Matrix and other Korean imported products
- Those products are mainly distributed through K2V Shop
- a brand developed by Playauto VN to distribute Korean cosmetics and functional products.
- Fanpage : https://www.facebook.com/k2vshop/
- Website : https://www.k2v.vn/

We are here
VIETNAM OFFICE
- Company name : Playauto VN Co., Ltd
- Regional Director : Lee Sang Min
- Established in : 2019
- Main business area :
Multi-platform sales management solutions & Import, wholesales, retails
- Address : 135 Hai Ba Trung, Ben Nghe, District 1, Ho Chi Minh City
KOREA HEADQUARTER OFFICE
- Company name : Playauto Co., Ltd
- Legal representative : Lee Hyun Chul
- Established in : 2005
- Main business area : Shopping mall integrated management solutions
- Address : 14th Floor, G+ Tower, 123 Digital-ro 26-gil, Guro-gu, Seoul
- Website : http://playauto.co.kr/
